Our eCommerce PPC blog posts are packed with insights to help online stores grow through smarter advertising. Here, we break down proven PPC strategies for platforms like Google Ads, Meta, and Shopping campaigns. You’ll find practical tips on increasing ROAS, optimizing product feeds, and scaling campaigns without wasting budget. Whether you’re just setting up your first campaign or managing ads for a fast-growing store, our content is designed to help you attract the right customers, boost conversions, and stay ahead in a competitive market.
If you’re running an online shop, you already know that visibility is everything. But visibility doesn’t happen by chance—it starts with choosing the right keywords. These are the search terms your potential customers type into Google, TikTok, Amazon, or Meta when they’re looking for products like yours. So how do eCommerce agencies figure out which […]
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In today’s competitive online retail world, you might be wondering: what is eCommerce PPC? Getting your brand noticed is everything, but with so many products and sellers vying for attention, reaching the right customer at the right time isn’t easy. That’s where eCommerce PPC comes in—a performance-driven strategy that delivers traffic, measurable results, and scalable
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Running paid campaigns can be complex, especially for online stores. Many businesses wonder: how do agencies manage PPC campaigns for ecommerce brands? The answer lies in a structured, data-driven approach. Understanding Ecommerce Goals Agencies first define goals. For online stores, this often includes increasing sales, improving ROAS, and reducing wasted ad spend. London-based agencies like
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Running PPC campaigns is a great way to increase sales, but adding promotions can boost performance even further. Learning how to add ecommerce promotions to PPC ads helps online stores attract more UK buyers and improve ROI. Identify Relevant Promotions The first step is to select promotions that resonate with your audience. Discounts, free shipping,
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Running paid ads for online stores needs more than quick setups. Success comes when you know how to organise an ecommerce PPC campaign with clear steps. Careful planning, smart structuring, and ongoing optimisation make the difference between wasted spend and profitable growth. Start With Clear Goals Every strong campaign starts with clear objectives. Do you
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When running an online store, one question always arises. Do ecommerce sites need SEO and PPC? The short answer is yes. Both are essential for visibility, traffic, and revenue growth in the UK market. Yet, they deliver different benefits and work best together. Why SEO Matters for Ecommerce in the UK Search Engine Optimisation builds
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If you run an online store, you may wonder how PPC works for ecommerce. PPC, or Pay-Per-Click advertising, is a model where businesses pay each time someone clicks an ad. For online retailers, it drives targeted traffic directly to product pages, often generating immediate sales. How PPC Works for Online Stores PPC campaigns operate by
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