Running PPC campaigns is a great way to increase sales, but adding promotions can boost performance even further. Learning how to add ecommerce promotions to PPC ads helps online stores attract more UK buyers and improve ROI.
Identify Relevant Promotions
The first step is to select promotions that resonate with your audience. Discounts, free shipping, seasonal deals, or limited-time offers work best. Ensure promotions are clear, relevant, and appealing to UK shoppers.
Using promotions aligned with search intent increases click-through rates and conversions. For example, “20% off winter coats UK” targets seasonal buyers effectively.
Update Ad Copy
Once promotions are chosen, include them in your ad headlines and descriptions. Clear messaging ensures users understand the offer before clicking.
Use phrases like “Limited-time offer,” “Free shipping,” or “Exclusive discount” to draw attention. Always connect the promotion to the product or service to maintain relevance.
Use Ad Extensions
Ad extensions are a powerful way to showcase promotions in Google Ads. Price extensions, promotion extensions, and site link extensions allow you to highlight deals without changing the main ad copy.
Promotion extensions, in particular, let you display discounts, offer dates, and conditions directly in search results. This increases visibility and click-through rates.
Align Promotions With Landing Pages
It’s crucial that promotions in ads match your landing pages. Users should see the same deal they clicked on to maintain trust.
Ensure the landing page clearly shows the promotion, call-to-action, and product details. Misalignment can reduce conversions and increase bounce rates.
Test and Optimise
After adding promotions, track performance closely. Monitor CTR, conversion rate, and ROAS. Testing different messaging, discounts, or display formats helps identify what resonates best with UK shoppers.
Regular optimisation ensures campaigns remain effective and budgets are spent efficiently.
Benefits of Adding Promotions to PPC Ads
Adding promotions to PPC ads increases engagement, drives conversions, and improves ROI. It also makes ads more competitive in the UK ecommerce market.
Combining this with well-structured campaigns ensures both immediate sales and long-term growth.
Final Thoughts
Knowing how to add ecommerce promotions to PPC ads gives UK stores a competitive edge. Clear messaging, ad extensions, and landing page alignment are key.
For expert help in managing promotional campaigns, explore our ecommerce PPC services. At Koama Marketing, we specialise in building and optimising ecommerce PPC campaigns that drive growth.
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