If you’re running an online shop and wondering what the right keywords for my products are, you already know that visibility is everything. But visibility doesn’t happen by chance—it starts with choosing the right keywords. These are the search terms your potential customers type into Google, TikTok, Amazon, or Meta when they’re looking for products like yours. So how do eCommerce agencies figure out which right keywords for my products will actually drive traffic and sales?
At Koama Marketing, we don’t guess—we research, analyse, and test. Here’s how a top-tier ecommerce PPC agency determines the most effective keywords for your products.
1. Understand Your Product First
Before diving into data, a good agency takes time to understand your products. What makes them unique? Who buys them? What problems do they solve?
For example, if you sell handmade soy candles, we don’t just target “candles.” We explore terms like “eco-friendly candles,” “vegan wax melts,” or “scented candles for relaxation.” This product-first approach ensures your keywords reflect what your customers actually care about.
2. Build Customer Profiles
Next, we look at who’s buying. Are they students, professionals, parents, or retirees? What language do they use when searching? What questions do they ask?
By creating detailed customer personas, we can anticipate search behaviour and tailor keywords to match intent. This helps us reach people who aren’t just browsing—they’re ready to buy.
3. Use Keyword Tools Strategically
Once we understand your audience, we turn to keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs. These platforms reveal:
- Monthly search volume
- Keyword competition
- Average cost-per-click (CPC)
- Related keyword suggestions
However, we don’t just chase high-volume terms. We balance traffic potential with relevance and conversion likelihood. Often, long-tail keywords like “buy vegan candles UK” outperform broader terms in both click-through rate and return on ad spend.
4. Segment Keywords by Buying Stage
Not all keywords serve the same purpose. That’s why we group them based on where the shopper is in their journey:
- Top of Funnel: “best candle scents for stress relief”
- Middle of Funnel: “soy vs paraffin candles”
- Bottom of Funnel: “buy soy candles UK”
This segmentation allows us to craft ad copy and landing pages that match the user’s mindset—boosting engagement and conversions.
5. Analyse Competitor Keywords
To stay ahead, we also examine what your competitors are targeting. Which keywords are they bidding on? What gaps can we exploit? What terms are oversaturated?
At Koama Marketing, we use competitor analysis to uncover keyword opportunities others have missed—giving your store a strategic edge.
6. Account for Regional and Language Variations
If you sell across the UK—or into Europe—keyword research must reflect regional nuances. A shopper in Manchester might search “cheap wax melts,” while someone in Madrid types “velas ecológicas.” These aren’t just translations—they’re culturally specific search behaviours.
We specialise in multilingual eCommerce PPC, running campaigns in English, Spanish, French, Italian, and Portuguese. This ensures your products appear in front of the right audience, in the right language, at the right time.
7. Test, Refine, and Optimise
Keyword research doesn’t end once the campaign goes live. We continuously test keyword performance, refine match types, and add negative keywords to block irrelevant traffic. This ongoing optimisation improves efficiency and maximises your return.
We monitor every keyword’s performance weekly—adjusting bids, updating ad copy, and expanding keyword sets based on real-time data.
Final Thought
If you’re wondering how to choose the right keywords for my products, you’ll know it isn’t just about traffic—it’s about attracting the right kind of traffic. From understanding products and mapping personas to multilingual targeting and keyword segmentation, every step counts.
If you’re looking for an ecommerce PPC agency that knows how to turn keywords into conversions, Koama Marketing is ready to help. Let’s build campaigns that speak your customers’ language—and deliver results that matter.